ATR Group revives sustainable luggage brand Paravel after its 2025 bankruptcy, leveraging Antler's infrastructure to target the expanding premium travel sector with a direct-to-consumer relaunch.
ATR Group adds Paravel to its portfolio, strengthening its position in the premium luggage market.
Antler reported 17% revenue growth and is expanding its portfolio with the Paravel relaunch.
Paravel is relaunching after bankruptcy under ATR Group ownership with a curated product line, suggesting a positive turnaround.
ATR Group is reviving the sustainable luggage brand Paravel, which filed for Chapter 7 bankruptcy in 2025. The relaunch, managed by ATR's subsidiary Antler, will feature a curated selection of best-selling products starting October 8, 2026, as the parent company seeks to capitalize on the growing premium travel market.
Paravel filed for Chapter 7 bankruptcy in May 2025 due to high customer acquisition costs, supply chain complexities, and financial strain from its direct-to-consumer business model.