News report 📈 Stocks 🌍 Switzerland

On Holding Shares Rally 11% on $1B Buyback and Ambitious 2029 Growth Targets

On Holding shares climbed 11% after the company unveiled a $1 billion buyback and long-term growth targets, though analysts at Jefferies warned that slowing sales growth and heavy discounting suggest the company's ambitious 2029 goals may be difficult to reach.

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1 assets impacted (Stocks). Net bias: 0 Bullish, 0 Bearish, 1 Neutral. Strongest signal: ONON → 8/10 (60% confidence).

📊 Affected Assets (1)

ONON
Neutral 🤖 60%
📅 Short-term 🌍 US · Explicit

On Holding shares surged 11% after setting ambitious 2026-29 targets and a $1B buyback, though Jefferies questioned the achievability.

🎯 Key Takeaways

  • On Holding announced a $1 billion share buyback authorization extending through 2029.
  • The company targets high-teens constant-currency sales growth and gross margins above 65% through 2029.
  • Jefferies analysts maintain an Underperform rating, citing concerns over slowing growth in the Americas and high reliance on paid traffic.
  • Inventory levels grew 31.2% in Q2, significantly outpacing the 13.5% sales growth rate.

📝 Executive Summary

On Holding shares surged 11% Tuesday following the announcement of aggressive 2026-2029 financial targets and a $1 billion share buyback program. Despite the market optimism, Jefferies analysts issued a note of caution, questioning the achievability of the company's growth projections given recent deceleration in the Americas segment and rising inventory levels.

❓ FAQ

Why are analysts skeptical of On Holding's new financial targets?

Jefferies analysts argue that the company's targets require a sharp reacceleration in growth that contradicts recent trends, such as slowing sales in the Americas and high inventory levels that have led to significant retail markdowns.