On sets ambitious 2029 growth targets of CHF 5.6 billion, fueled by strategic entries into soccer and golf and a shift to U.S. dollar financial reporting.
On announced expansion into soccer and golf, reiterated strong FY2026 guidance, and set 2029 targets of at least CHF 5.6 billion in net sales with 65%+ gross margin and 22% adjusted EBITDA margin, signaling continued premium growth.
Swiss sportswear brand On has unveiled a 'premium playbook' strategy, targeting at least CHF 5.6 billion in net sales by 2029. The company plans to disrupt the soccer and golf markets, bolstered by a high-profile partnership with Kylian Mbappé. On also confirmed it will transition its financial reporting to U.S. dollars by 2027 to better align with its global business operations.
It is a five-pillar growth strategy focusing on innovative products, athlete-driven credibility, premium consumer experiences, high-quality earnings, and a culture of innovation.