Rhone expands its NBA partnership with a public basketball activation at Hudson Yards, highlighting the brand's commitment to active lifestyle engagement.
Rhone announced a branded basketball event at Hudson Yards, which is promotional and has no direct financial impact.
Rhone, the official lifestyle apparel partner of the NBA, is hosting a branded basketball event at Hudson Yards to promote its '12 Pursuits' wellness initiative. The activation aims to encourage active living among New Yorkers through interactive play.
The event is designed to promote Rhone's '12 Pursuits' initiative, which encourages consumers to lead more active and connected lives through play.