Outcomes Rocket research indicates that seven in ten B2B professionals doubt their event ROI data, underscoring a critical need for better measurement standards in complex sales environments.
The press release announces research from Outcomes Rocket on event ROI trust among B2B teams, but contains no financial data or market-moving information about the company.
New research from Outcomes Rocket reveals that nearly 70% of B2B teams lack confidence in their reported event return on investment figures. The study highlights a significant data transparency gap, particularly within the medtech and healthtech sectors where complex buying cycles complicate performance attribution.
The research highlights a widespread lack of trust in ROI metrics, with 70% of teams questioning the accuracy of the performance data they report.