Entourage CEO Mohammed Tayem challenges regional creative firms to pivot from importing international ideas to exporting homegrown intellectual property to drive industry growth.
The CEO of entourage is urging regional creative businesses to export homegrown ideas, but no direct financial impact on the company is disclosed.
TGW Live is mentioned as the partner where the CEO is a board member, but no financial or operational details are provided.
Mohammed Tayem, CEO of entourage and board member at TGW Live, is calling for a strategic shift in the Middle East's creative sector. He advocates for regional businesses to move away from adapting international concepts and instead focus on exporting homegrown intellectual property to global markets.
Tayem is urging regional creative businesses to stop relying on adapted international ideas and instead focus on developing and exporting their own original intellectual property.