The NAD mandates that Carpe adjust its marketing materials after a P&G challenge, specifically targeting claims regarding comparative performance, free shipping, and 100-hour sweat control efficacy.
P&G challenged Carpe's advertising claims and the NAD partially supported P&G's position, but this is unlikely to materially affect P&G's financials.
The National Advertising Division (NAD) has directed Clutch, Inc. to modify or discontinue several advertising claims for its Carpe brand following a formal challenge by The Procter & Gamble Company. While the NAD upheld the company's reference pricing, it found insufficient evidence for performance and comparative claims.
The NAD recommended that Carpe modify or discontinue several claims, including those related to savings, free shipping, and product performance, while finding the reference pricing to be substantiated.