Press release 📈 Stocks 🌍 China

JOYY Inc. Platform BIGO Ads Ranks 7th Globally in AppsFlyer Performance Index

JOYY Inc.'s BIGO Ads platform earns a top-10 global ranking in the 2026 AppsFlyer Performance Index, underscoring its competitive strength in the mobile gaming advertising sector.

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JOYY's advertising platform, BIGO Ads, has achieved significant industry validation by securing the No. 7 global ranking in the Android Gaming Overall Power Ranking according to the 2026 AppsFlyer Performance Index. This recognition highlights the effectiveness of the platform's deep learning-based advertising technology, which is a core component of JOYY's monetization strategy. The achievement of 11 total placements across various gaming and non-gaming categories underscores the platform's growing competitive strength in the global mobile advertising market.

Catalysts
  • ▲ Ranked No. 7 globally in the Android Gaming Overall Power Ranking by AppsFlyer
  • ▲ Secured 11 total placements across gaming and non-gaming categories in the 2026 Performance Index
Risk Factors
  • ▼ Dependence on third-party performance indices for market validation
  • ▼ Potential volatility in the global mobile advertising market
▼ Show FAQ (2) ▲ Hide FAQ
What is BIGO Ads?

BIGO Ads is a deep learning-based advertising platform operated by JOYY Inc.

How did BIGO Ads perform in the 2026 AppsFlyer Performance Index?

BIGO Ads ranked No. 7 globally in the Android Gaming Overall Power Ranking and earned 11 placements across various categories.

🎯 Key Takeaways

  • BIGO Ads achieved a top-10 global ranking in the Android Gaming Overall Power category.
  • The recognition validates the effectiveness of JOYY's proprietary deep learning advertising technology.
  • The platform secured 11 total placements across various gaming and non-gaming categories in the index.

📝 Executive Summary

JOYY Inc. announced that its deep learning-based advertising platform, BIGO Ads, secured the 7th position in the Android Gaming Overall Power Ranking. This recognition in the 2026 AppsFlyer Performance Index highlights the platform's growing influence and technical capabilities in the global mobile advertising market.

❓ FAQ

What is the significance of the AppsFlyer Performance Index ranking for JOYY?

The ranking serves as an industry benchmark for advertising platforms, validating BIGO Ads' performance, reach, and technical efficacy in the competitive mobile gaming market.