BJ's Restaurants introduces a new holiday menu featuring premium steakhouse items and a reimagined Biscoff Pizookie to capture seasonal dining demand.
BJ's Restaurant & Brewhouse launched an all-new holiday menu on 2026-11-05, including a Hawaiian Rib Eye and a returning Biscoff Pizookie with a new brown butter base. The release provides no sales, pricing, traffic or guidance figures, so it is a routine product announcement; any holiday traffic lift is speculative and not backed by numbers.
BJ's Restaurants has unveiled a new seasonal menu headlined by a Hawaiian Rib Eye and expanded steakhouse-inspired offerings. The rollout also marks the return of the Biscoff Pizookie, now updated with a brown butter base to drive holiday traffic.
The new menu features a Hawaiian Rib Eye, indulgent shareable sides, festive cocktails, and a returning Biscoff Pizookie with a new brown butter base.