Ripple Prime leader Marc Asch will step down at year-end, with SVP Noel Kimmel set to take over the institutional brokerage unit acquired by Ripple for $1.25 billion in 2025.
The departure of Ripple Prime head Marc Asch, succeeded internally by Noel Kimmel at year-end, is a routine management change at a private company's subsidiary. Ripple Prime uses XRP-associated Ripple's RLUSD as collateral, but the article names no figures or strategic shift that would alter XRP's outlook. Any price effect on XRP is likely negligible.
Marc Asch, the founder of the prime brokerage formerly known as Hidden Road, is stepping down as head of Ripple Prime at the end of 2026. Noel Kimmel, currently SVP at the firm, will assume leadership of the business unit. Ripple acquired the brokerage for $1.25 billion in April 2025 to expand its institutional trading and stablecoin collateral services.
The article only notes Ripple's close association with XRP; it describes a management handover at the prime brokerage and gives no figures or plans that would directly move XRP's price.