Mall of America survey data shows 45% of shoppers plan to use AI for holiday tasks, yet human recommendations remain the preferred source for gift ideas.
Mall of America is the issuer of the press release and the survey, but the content is a consumer survey with no direct financial impact.
A new Mall of America survey reveals that while 45% of consumers intend to integrate artificial intelligence into their holiday shopping process, fewer than 1% consider it their primary source for gift inspiration. The data highlights a significant gap between AI utility and consumer trust in automated gift recommendations.
Consumers are integrating AI into their shopping plans, though they largely rely on traditional human networks for actual gift inspiration.