News report
🌐 Macro
📊 Neutral
🌍 United States
66% of Americans Plan Holiday Spending Cuts Amid Rising Costs
Two-thirds of U.S. consumers are scaling back holiday spending as 75% of those worried about personal finances cite general rising costs as the primary driver for reducing gift-giving.
Impact
10/10
💡 Key Takeaways
- 66% of Americans plan to cut at least one holiday expense this year.
- 75% of financially concerned consumers attribute their budget tightening to broader inflationary pressures.
- Shoppers are prioritizing fewer gifts for fewer people to manage holiday financial stress.
📋 Executive Summary
Thrivent's 2026 Holiday Spending Survey indicates that two-thirds of Americans intend to reduce holiday expenses this season. Driven by persistent inflation, 75% of concerned consumers are actively trimming gift budgets by purchasing fewer items for a smaller number of recipients.
📊 Sentiment Analysis
Sentiment
📊 Neutral
Impact Score
10/10
Region
🌍 United States
Asset Class
🌐 Macro
❓ Frequently Asked Questions
The primary driver is general rising costs, which 75% of financially concerned Americans cite as their main reason for cutting back.
Consumers are actively trimming their budgets by purchasing fewer gifts and reducing the total number of people they are buying for.
📰 Source
📅 Originally published:
⚠️ Disclaimer: This content is for training purposes only and should not be considered financial advice. Always conduct your own research before making investment decisions.