Apple enters the foldable market with the $1,999 iPhone Duo, a high-end device designed to drive upgrades and expand its premium hardware portfolio under new leadership.
Apple's launch of its first foldable iPhone at a $1,999 starting price creates a new premium category but faces limited near-term market size and competitive pressure from Samsung and Huawei.
Apple has unveiled the iPhone Duo, its first foldable smartphone, marking the most significant design shift in two decades. Priced from $1,999 to $3,199, the device aims to capture the premium segment under new CEO John Ternus. While the launch signals a strategic push into high-end hardware, analysts remain cautious about its near-term impact due to the niche nature of the foldable market.
The iPhone Duo starts at $1,999 for the 256-gigabyte model, with prices reaching up to $3,199 for the 2-terabyte version.
Apple has scheduled the official availability for the iPhone Duo for October 23, 2026.