Free People debuted its Holiday 2026 campaign featuring Iris Law, showcasing a collection of cozy knits and pajama-inspired pieces priced between $16 and $368.
Free People launches its Holiday 2026 'Pajama State of Mind' campaign on November 9, 2026, fronted by Iris Law, with product prices ranging from $16 to $368. This is routine seasonal brand marketing with no revenue, guidance or comparable figures, so the effect on the parent retailer's shares is minimal; holiday-quarter results would be the real test.
Free People, a brand under Urban Outfitters, launched its Holiday 2026 'Pajama State of Mind' campaign on November 9, 2026. Fronted by Iris Law, the campaign promotes sleepwear-inspired apparel as versatile holiday attire, with prices ranging from $16 for socks to $368 for the Parker Suede Tote.