GSK taps Viola Davis for a national shingles awareness campaign targeting adults over 50, focusing on the health risks associated with aging and the importance of preventative discussions.
Viola Davis partners with GSK to raise shingles awareness among adults 50+, a marketing initiative with modest brand impact and no immediate financial guidance.
GSK has launched a new national campaign titled 'Shingles, actually' featuring actress Viola Davis to educate adults aged 50 and older on the risks of the virus. The initiative aims to encourage proactive health conversations as part of the company's ongoing efforts to increase vaccine awareness in the aging demographic.
The partnership aims to raise awareness about shingles risks among adults 50 and older and encourage them to have proactive conversations with their healthcare providers.