MediaRadar enhances its Insights Studio with new sports intelligence tools, allowing brands to track advertising and sponsorship investments across live streaming and traditional TV broadcasts.
MediaRadar announced expansion of its sports intelligence product, but no financial impact or material corporate event was disclosed.
MediaRadar has launched its Total Event Investment™ feature within its Insights Studio platform. The tool integrates TV broadcast and live streaming data to provide advertisers with a comprehensive view of sponsorship and ad spending across sports media.
The tool, known as Total Event Investment™, allows brands to analyze and track advertising and sponsorship spending across both TV broadcasts and live streaming platforms.