Rovensa Next adopts a new advisory-led business model at Fruit Attraction 2026, aiming to deepen farmer engagement through integrated biosolutions and specialized agronomic support.
Rovensa Next announces a strategic shift to a customer-oriented advisory model at Fruit Attraction 2026, potentially strengthening its position in the agricultural biosolutions market.
Rovensa Next unveiled a strategic pivot toward a customer-centric advisory model during the Fruit Attraction 2026 trade fair. The initiative integrates agronomic expertise and practical field experience to bolster the company's biosolutions portfolio for global farmers.
Rovensa Next is moving toward a customer-centric, advisory-led model that prioritizes agronomic expertise and integrated strategies to support farmers.