UBS raised its GM price target to $114, arguing that the market undervalues the company's high-margin digital software business, which is projected to reach $9.6 billion in revenue by 2036.
UBS raised GM's price target to $114 and kept a Buy rating, citing undervalued digital capabilities and recurring high-margin revenue streams.
UBS analyst Joseph Spak lifted his price target for General Motors to $114, citing the automaker's underappreciated software and digital services business. The firm maintains a Buy rating, noting that recurring revenue from platforms like OnStar provides higher margins and less cyclical stability than traditional vehicle sales.
UBS argues that the market focuses too heavily on traditional vehicle sales while ignoring the high-margin, recurring revenue generated by software platforms like OnStar and automated driving systems.