Reformation shares show momentum after Q2 earnings beat estimates, driven by a 23% increase in active customers and successful international expansion in key markets like France.
Reformation reported Q2 2026 revenue and profit above estimates, with 24.1% revenue growth and raised full-year outlook, indicating strong business momentum.
Reformation reported a strong second quarter for 2026, with revenue rising 24.1% year over year to $155.2 million. The company saw broad-based growth across direct-to-consumer, wholesale, and international channels, while maintaining its full-year revenue guidance of $602 million to $606 million.
The company reaffirmed its full-year revenue guidance of $602 million to $606 million and expects to end the year with a total store count of 79 to 80 locations.