Allison Transmission integrates Dana's off-highway assets into its global portfolio, confirming a unified brand strategy while preserving legacy product identities.
Allison announces its go-forward brand architecture following the acquisition of Dana's off-highway business, indicating integration progress.
Dana's off-highway drive and motion systems business is now part of Allison's brand architecture following the acquisition.
Allison Transmission Holdings has officially unveiled its unified brand architecture following the acquisition of Dana Incorporated's off-highway business. The company will operate under the Allison name while retaining established product brands to maintain market continuity.
Allison Transmission has integrated Dana's off-highway business into its brand architecture, operating under the Allison name while retaining key product brands.