Slim Chickens is testing a new shoppable TV ordering feature on Samsung Smart TVs, enabling customers to purchase food directly via remote control without third-party markups.
Samsung Smart TVs are the launch platform for klyq's shoppable ordering, available on more than 80 million U.S. Samsung Smart TVs, which marginally supports Samsung's smart-TV services ecosystem. The initiative is a single-brand restaurant pilot in Northwest Arkansas, too small in scale to move Samsung's price.
Slim Chickens has launched a direct-to-consumer ordering pilot in Northwest Arkansas, allowing customers to purchase menu items directly through Samsung Smart TV home screens. The initiative utilizes klyq's BuyBar technology and Gett's First Party Everywhere network to bypass third-party delivery apps, enabling orders to flow directly into the restaurant's own platform.