Diageo's Smirnoff Ice brand debuted a holiday marketing campaign on November 11, 2026, featuring a new merchandise line and a series of advertisements starring Brittany Broski.
Diageo's Smirnoff Ice brand launches a holiday merch collection and ad campaign with Brittany Broski on November 11, 2026, with items priced $9.99-$39.99. This is routine seasonal marketing with no figures on sales, volume or guidance, so it does not change the financial outlook for Diageo shares.
Diageo North America's Smirnoff Ice brand launched its first holiday merchandise collection on November 11, 2026. The campaign features influencer Brittany Broski and includes items ranging from $9.99 to $39.99, alongside a sweepstakes for a limited-edition kayak.
It is a seasonal marketing push for one brand, with only retail prices for merchandise given and no revenue, volume or guidance figures, so it does not alter the investment case.