📝 Executive Summary
Novo Nordisk and Eli Lilly face a looming patent cliff as top-selling GLP-1 obesity drugs like Ozempic and Mounjaro near loss of exclusivity. The companies are accelerating pipeline diversification into next-gen weight-loss therapies, Alzheimer’s, and cardiovascular treatments to offset revenue erosion. Investors question whether new products can match the blockbuster status of GLP-1s, pressuring valuations.