Subaru of America sales climbed 6% in October to 54,090 units, fueled by record demand for the Crosstrek and Forester models, while year-to-date figures show strong momentum for the WRX.
Subaru of America reported 54,090 vehicle sales for October 2026, up six percent, with Forester sales up 26 percent and year-to-date up 18.4 percent; Crosstrek and Forester had their best-ever October. That points to solid US demand for the parent's vehicles, a positive read-through for Subaru shares. The article gives no global sales, pricing, incentive or profit figures, so the effect is partial.
54,090 vehicles, up six percent.
Forester sales rose 26 percent, and both Crosstrek and Forester had their best-ever October; WRX was up 55 percent year-to-date.
Subaru of America reported a six percent increase in vehicle sales for October 2026, totaling 54,090 units. The growth was primarily driven by record-breaking performances from the Crosstrek and Forester models, which both achieved their best-ever October results.
Subaru of America sold 54,090 vehicles in October 2026, representing a six percent increase.
The Crosstrek and Forester models were the primary drivers, both achieving their best-ever October sales results, with Forester sales rising 26 percent.