📝 Executive Summary
Rocket Lab CEO Peter Beck announced the company's entry into heavy-lift launches with a new reusable rocket, setting the stage for direct competition with SpaceX's Falcon 9. The plan targets a 2028 debut, aiming to capture a portion of the $10 billion annual launch market dominated by SpaceX. The strategic pivot intensifies rivalry in the commercial space industry and places Rocket Lab's execution under scrutiny.