Meta Platforms debuts its Muse AI assistant to drive monetization among its 3.6 billion users, though analysts warn that high compute costs and consumer trust hurdles remain key risks to the rollout.
Meta launched Muse AI assistant, with Evercore ISI reiterating Outperform rating and $860 target, but execution risk and trust concerns remain.
Meta Platforms has officially launched Muse, an AI-powered assistant designed to automate tasks for consumers and small businesses across its ecosystem. While Evercore ISI maintains an Outperform rating with an $860 price target, the company faces significant execution risks and ongoing trust concerns regarding data privacy and platform security.
Muse is designed to act as an agent that performs tasks such as browsing the internet, filling out forms, managing work plans, and executing purchases on behalf of users.
Meta offers a basic version for free, with advanced features available through subscription tiers priced at $20 and $100 per month.