La Costeña expands its U.S. footprint by signing a multi-year sponsorship deal with Atlanta United, becoming the official jalapeño partner at Mercedes-Benz Stadium through the 2028 season.
La Costeña becomes the official jalapeño partner of Atlanta United through 2028, expanding its brand presence in the U.S. market.
Atlanta United gains a multi-year sponsorship partner, adding a new revenue stream and brand association.
La Costeña has officially partnered with Atlanta United, naming the Mexican food brand the exclusive jalapeño partner for the club through 2028. This strategic move aims to bolster La Costeña's U.S. market presence while providing Atlanta United with a fresh, long-term revenue stream at Mercedes-Benz Stadium.
The partnership is a multi-year agreement that extends through the 2028 season.
La Costeña will serve as the official jalapeño partner of Atlanta United, integrating its products into the stadium experience.