Data from DailyKarma and Change shows that integrating charitable giving into ecommerce platforms can drive up to 2.2x higher conversion rates, with $7.4 million in total donations processed through 3 million orders.
DailyKarma runs the Shop for Good app on Shopify's platform, so branded checkout-giving features add a small merchant-engagement benefit. However, this is a joint marketing press release by two private companies with no revenue figures for Shopify, no new partnership terms, and no quantified impact on Shopify's own business.
DailyKarma and Change report that ecommerce shoppers engaging with charitable round-ups converted at 67% in 2026, compared to 30% for non-participants. The partnership, which powers the Shop for Good app on Shopify, has facilitated $7.4 million in donations across more than 3 million orders to date.