Press release 📈 Stocks 🌍 Turkey

Beko Unveils FlexiStart for HomeWhiz to Optimize Appliance Energy Costs

Beko will debut its FlexiStart energy-saving feature at COP31 in Antalya, with a commercial rollout scheduled for January 2027 in Germany and Turkey to help users align appliance cycles with cheaper electricity rates.

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🗓️ Long-term 🌍 TR · Explicit

Beko, whose parent company is Arçelik A.Ş., announces FlexiStart, a HomeWhiz feature that runs appliances when electricity is cheapest, launching January 2027 with energy providers in Germany and Turkey and presentation at COP31 (Antalya, 9-20 November 2026). This is a product launch with no order values, guidance changes or hard financial targets, so it is unlikely to move the share price in the coming days to weeks. The cited consolidated revenue of 10.7 billion euros in 2025 is background context, not new guidance.

Catalysts
  • • Presentation at COP31 in Antalya, 9-20 November 2026
  • • Commercial launch of FlexiStart planned for January 2027 with energy providers in Germany and Turkey
Risk Factors
  • • Feature only available from January 2027, so no near-term revenue effect
  • • Initial rollout limited to two markets (Germany and Turkey), further expansion only gradual

🧭 Full analysis of these assets

🎯 Key Takeaways

  • FlexiStart will launch in January 2027, initially targeting markets in Germany and Turkey.
  • Beko will present the technology at the COP31 conference in Antalya, held from November 9 to 20, 2026.
  • The feature will be available for washing machines, dishwashers, and dryers, with refrigerators and air conditioners to follow later in 2027.
  • Arçelik A.Ş. reported a consolidated revenue of 10.7 billion euros in 2025.

📝 Executive Summary

Beko, a subsidiary of Arçelik A.Ş., has announced FlexiStart, a new feature for its HomeWhiz application designed to run appliances during off-peak, lower-cost electricity hours. The service will launch in January 2027, initially partnering with energy providers in Germany and Turkey to help households reduce bills and support grid flexibility.

❓ FAQ

Will this feature boost Beko's results soon?

No. FlexiStart will only be available from January 2027, initially in Germany and Turkey, and the announcement contains no figures on expected sales or revenue from it.