Trip.com reports a 225% increase in aurora-viewing tour bookings and a 132% rise in global searches, driven by high demand for Nordic destinations and China's Mohe ahead of the 2031 solar minimum.
Trip.com's own release highlights surging aurora-tour demand (bookings +225% YoY, searches +132%), but it covers a niche travel segment with no revenue, profit or guidance figures and no comparable baseline. It is promotional brand content supporting sentiment rather than a material change to the earnings outlook.
Trip.com data reveals a significant rise in interest for Northern Lights travel, with global tour bookings jumping 225% year-on-year. Searches for aurora borealis destinations have also climbed 132% as travellers target the 2026-2027 season, which is expected to be one of the last periods of peak solar activity before 2031.