Apple stock faced downward pressure during the company's fall product launch event in Cupertino, where new CEO John Ternus debuted the premium iPhone 18 Pro and Pro Max smartphone lineup.
Apple stock experienced a decline following the 'Surprise and shine' fall product launch event where the company introduced the iPhone 18 Pro and Pro Max. The market reaction was notably negative despite the unveiling of the new premium smartphone lineup, marking a significant moment as the first event led by new CEO John Ternus.
Apple introduced the iPhone 18 Pro and Pro Max during their 'Surprise and shine' event.
John Ternus has taken over as the new Chief Executive, replacing the retiring CEO.
Apple shares declined on Wednesday as the company unveiled its new iPhone 18 Pro and Pro Max models. The product launch, titled 'Surprise and shine,' marked the first major event led by new CEO John Ternus following his transition into the role.
Apple stock experienced a decline following the product announcement event held at the company's Cupertino headquarters.
The event was led by John Ternus, who recently assumed the role of Chief Executive Officer.