Puma appoints new European leadership to drive a business turnaround following a 9.4% sales slump and a major stake acquisition by ANTA Sports.
Puma's Q2 2026 currency-adjusted sales declined 9.4% year-on-year due to business reset measures and weak consumer demand, while the European leadership restructuring adds further uncertainty.
ANTA Sports agreed to acquire a 29.06% stake in Puma from Groupe Artémis for €1.5bn, a strategic investment but not directly altering ANTA's current operations.
Puma has appointed former Nike executive Fokko de Rooij as managing director for Europe to spearhead a strategic business reset. The leadership overhaul follows a challenging second quarter where currency-adjusted sales fell 9.4% to €1.69bn due to weak consumer demand. Daniel Pustina will also join the leadership team to oversee central European markets as the company navigates a period of significant organizational transformation.
The restructuring is part of a broader business reset following a 9.4% decline in Q2 2026 sales and aims to address weak consumer demand through experienced leadership.
ANTA Sports acquired a 29.06% stake from Groupe Artémis for €1.5bn, representing a major strategic investment in the brand's future.