#AdTech

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Guideline Expands Ad Intelligence Data Coverage Across Retail Media Channels

October 28, 2026 (7 days ago)

Guideline scales its ad intelligence platform by incorporating programmatic direct and retail media data, utilizing AI-driven infrastructure to streamline global media planning.

Guideline

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BrightBid Appoints Billy Degerfeldt as New CFO Effective November 2

October 27, 2026 (9 days ago)

BrightBid Group AB names Billy Degerfeldt as its new CFO, replacing outgoing executive Niklas Wester as the adtech firm continues its internal…

BRIGHT

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Direct Digital Holdings to Delist from Nasdaq and Deregister by Nov 12, 2026

October 22, 2026 (14 days ago)

Direct Digital Holdings confirms voluntary Nasdaq delisting and SEC deregistration effective November 12, 2026, signaling a shift away from public market reporting.

DRCT

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JOYY Integrates BIGO Ads SDK With Google AdMob to Expand Ad Reach

October 13, 2026 (22 days ago)

JOYY Inc. expands its advertising footprint by launching the BIGO Ads SDK on Google AdMob, enhancing its programmatic distribution capabilities through deep…

JOYY GOOGL

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Guideline Launches AI Ingestion Agent to Automate Media Plan Data Processing

October 9, 2026 (26 days ago)

Guideline introduces an AI-powered ingestion tool to automate media plan data processing, enhancing efficiency for ad intelligence and management workflows.

Guideline

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FouAnalytics and fraud0 Launch AI Agent to Recover Wasted Google Ads Spend

October 7, 2026 (28 days ago)

FouAnalytics and fraud0 partner to deploy an AI agent that automatically recovers wasted Google Ads spend for global brand advertisers, potentially impacting…

FouAnalytics fraud0 GOOGL

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Olyzon Launches Agentic Ad Platform Integrating TTD and Amazon DSP

October 7, 2026 (28 days ago)

Olyzon debuts its agentic orchestration platform, streamlining media budget management through integrations with The Trade Desk, Amazon DSP, and DoubleVerify.

TTD AMZN DV +3

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Criteo SSP Earns 2026 Frost & Sullivan Innovation Award for Commerce Media

October 5, 2026 (30 days ago)

Criteo's SSP secures the 2026 Frost & Sullivan Innovation Award, validating its integrated approach to commerce media, data activation, and cross-channel measurement…

CRTO

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Lacuna Launches Integrated Programmatic Advertising Ecosystem

September 30, 2026 (35 days ago)

Lacuna debuts its programmatic advertising ecosystem, utilizing proprietary inventory from its flagship utility app to scale its global advertising capabilities.

Lacuna

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ShopMy Launches Spotlights to Boost Meta and TikTok Ad Performance

September 30, 2026 (35 days ago)

ShopMy's new Spotlights feature integrates affiliate content with Meta and TikTok ad platforms, aiming to increase brand ad spend and campaign efficiency…

META SHOPMY TIKTOK

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Guideline Launches WRAP Cloud SaaS Platform for TV and CTV Analytics

September 29, 2026 (36 days ago)

Guideline expands its media intelligence suite with the launch of WRAP Cloud, a SaaS-based platform leveraging AI and the Model Context Protocol…

Guideline

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Sovrn Partners With Multilocal to Enhance Ad Curation Capabilities

September 29, 2026 (36 days ago)

Sovrn and Multilocal combine supply signals and curation intelligence to improve ad buying efficiency and scalability for digital marketers.

Sovrn Multilocal

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