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e.l.f. Beauty SVP Joshua Franks Sells 5,512 Shares in Routine Trade

SVP Joshua Franks offloaded 5,512 shares of e.l.f. Beauty at $110 per share via a 10b5-1 plan, maintaining a significant remaining stake of 138,797 shares in the cosmetics firm.

📅 September 10, 2026 🕐 1 min read

1 assets impacted (Stocks). Net bias: 0 Bullish, 0 Bearish, 1 Neutral. Strongest signal: ELF → 10/10 (60% confidence).

📊 Affected Assets (1)

ELF

Neutral 🤖 60%

📅 Short-term 🌍 US · Explicit

Insider sale executed under a pre-arranged 10b5-1 trading plan, reflecting routine portfolio diversification rather than a market-driven signal.

🎯 Key Takeaways

The sale of 5,512 shares was non-discretionary, executed under a pre-established Rule 10b5-1 plan.
Franks retains a direct ownership of 138,797 shares, valued at approximately $14.9 million.
The transaction occurred at $110 per share, roughly 4% above the market close on the day of the sale.

📝 Executive Summary

Joshua Allen Franks, Senior Vice President of Operations at e.l.f. Beauty, Inc., sold 5,512 shares of common stock on September 1, 2026, for a total value of $606,320. The transaction was executed automatically under a pre-arranged Rule 10b5-1 trading plan, signaling routine portfolio diversification rather than a shift in company outlook.

❓ FAQ

Why did the e.l.f. Beauty executive sell his shares?

The sale was part of a pre-arranged Rule 10b5-1 trading plan adopted in March 2026, which allows insiders to sell shares at predetermined intervals for portfolio diversification.

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