Roundtable's new DeFi platform, supported by Coinbase, enables real-time USDC ad settlements for 21 major media brands, replacing legacy 90-day fiat payment cycles with automated smart wallet technology.
Roundtable's DeFi payment platform goes live with a $100M ad ecosystem migration and its shares begin trading on Coinbase, signaling strong adoption.
Coinbase provides the payment infrastructure and lists RTB shares, expanding its institutional crypto banking services.
USDC is used for real-time ad settlement, demonstrating a compelling real-world use case for the stablecoin.
Roundtable (RTB) has officially launched its AI-driven MediaOS, migrating $100 million in advertising volume to a real-time DeFi payment system using USDC. The platform, which integrates directly with Coinbase infrastructure, eliminates 90-day payment cycles for journalists and publishers by automating settlements through smart wallets.
The platform replaces manual, 90-day fiat payment cycles with real-time settlements using USDC and smart wallets, removing human intermediaries.
Coinbase provides the institutional crypto banking and payment infrastructure that powers Roundtable's DeFi settlement rails and hosts RTB shares for trading.