Press release 📈 Stocks 🌍 United States

Zillow Rentals Deploys Actively AI Agents to Boost Sales Productivity

Zillow Rentals integrates Actively AI's proactive agents to enhance sales productivity, reporting an 80%+ approval rate on AI-generated actions during a four-week pilot.

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📅 Short-term 🌍 US · Explicit

Zillow Rentals is rolling out Actively AI's sales agents after a 4-week pilot with 80%+ approval rates and A/B-tested increases in upgrades and churn preventions. This is an internal productivity tool adoption described in the vendor's own press release, with no quantified revenue, guidance, or cost figures tied to Zillow itself, so it does not materially change the investment outlook over coming days to weeks.

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🎯 Key Takeaways

  • Zillow Rentals achieved an 80%+ approval and action rate on AI-generated recommendations during a four-week pilot.
  • The integration allows Zillow to consolidate account data from Salesforce, Databricks, and Slack into a centralized Sales Hub.
  • Zillow Rentals reps reported initial performance wins within 24-48 hours of system integration.
  • The company is now expanding the use of Actively's agents across additional sales teams following the pilot's success.

📝 Executive Summary

Zillow Rentals is rolling out Actively AI's proactive sales agents following a successful four-week pilot program. The integration aims to streamline territory management and improve sales outcomes by automating account context and next-best-action recommendations for its sales force.