Press release 📈 Stocks 🌍 United States

HighLevel Appoints Sterling Auty as CFO to Drive Global Scaling Strategy

HighLevel taps industry veteran Sterling Auty as CFO, leveraging his 30 years of experience to support the company's ongoing global scaling initiatives.

📅 September 28, 2026 🕐 1 min read

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📅 Short-term 🌍 US · Explicit

HighLevel announced the appointment of Sterling Auty as CFO, a senior leadership change that may support its global scaling efforts.

🎯 Key Takeaways

Sterling Auty joins HighLevel as CFO with over three decades of experience in technology and finance.
The appointment signals a strategic focus on scaling HighLevel's AI operating system for small and medium businesses globally.

📝 Executive Summary

HighLevel has named technology and financial services veteran Sterling Auty as its new Chief Financial Officer. Auty brings over 30 years of industry experience to the AI operating system provider as it seeks to accelerate its global expansion efforts.

❓ FAQ

Who is the new CFO of HighLevel?

Sterling Auty, a veteran with over 30 years of experience in the technology and financial services sectors, has been appointed as the new CFO of HighLevel.

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