Subaru of America posted a 13.2% sales increase in September, bolstered by a 45.9% surge in Forester sales and strong year-to-date performance across its core vehicle lineup.
Subaru of America's parent company, Fuji Corporation, is benefiting from strong U.S. market performance, as evidenced by the 13.2% year-over-year sales increase reported for September 2026. The growth is heavily supported by the Forester model, which saw a 45.9% surge in monthly sales, and the WRX, which maintains a 47.8% year-to-date increase, signaling robust demand for the brand's core vehicle lineup.
Subaru of America reported 52,056 vehicle sales for the month of September 2026.
The Forester and the WRX are the primary drivers, with the Forester showing a 45.9% monthly increase and the WRX showing a 47.8% year-to-date increase.
Subaru of America reported 52,056 vehicle sales for September 2026, marking a 13.2% increase compared to the same period last year. The growth was primarily fueled by robust demand for the Forester and WRX models, which saw significant year-to-date gains.
The growth was driven by strong consumer demand for the Forester and WRX models, which saw double-digit percentage increases in sales.