News report 📈 Stocks 🌍 United States

US Holiday Retail Sales Projected to Hit Record $1.70 Trillion in 2026

Retailers brace for a record-breaking holiday season as forecasts predict spending will climb up to 4.8% to reach $1.70 trillion, according to data from major analytics firms and consultancies.

🕐 1 min read

5 assets impacted (Stocks). Net bias: 0 Bullish, 0 Bearish, 5 Neutral. Strongest signal: MA → 2/10 (70% confidence).

📊 Affected Assets (5)

MA
Neutral 🤖 70%
📅 Short-term 🌍 US · Explicit

Mastercard is cited as a source for holiday retail sales forecasts, indicating its data is referenced but no direct company-specific impact.

ADBE
Neutral 🤖 70%
📅 Short-term 🌍 US · Explicit

Adobe is mentioned as a source for holiday retail sales forecasts, reflecting its analytics role but no direct earnings or guidance impact.

MCKINSEY
Neutral 🤖 68%
📅 Short-term 🌍 GLOBAL · Explicit

McKinsey is listed as a forecaster for holiday retail sales, but as a private consultancy, no public market impact.

PWC
Neutral 🤖 68%
📅 Short-term 🌍 GLOBAL · Explicit

PwC is cited as a source for retail sales forecasts, but as a private firm, no direct market impact.

DELOITTE
Neutral 🤖 68%
📅 Short-term 🌍 GLOBAL · Explicit

Deloitte is mentioned as a forecaster for holiday retail sales, but as a private firm, no direct market impact.

🎯 Key Takeaways

  • Holiday retail spending is forecast to grow between 4.0% and 4.8% year-over-year.
  • Total holiday sales are expected to reach a record high of $1.70 trillion.
  • Major data providers including Mastercard and Adobe underpin the current industry outlook.

📝 Executive Summary

U.S. holiday retail sales are expected to reach a record $1.70 trillion, marking a 4.0% to 4.8% increase over the previous year. Industry analysts from Mastercard, Adobe, McKinsey, PwC, and Deloitte provide the data underpinning this growth forecast as Consumer Product Events releases its annual holiday gift guide.

❓ FAQ

What is the projected growth for U.S. holiday retail sales in 2026?

Retail sales are expected to grow between 4.0% and 4.8% compared to the previous year, reaching a total of $1.70 trillion.