Classic Firearms has launched a brand refresh, introducing a new logo and updated identity to reflect the company's growth as a digitally native retailer.
The company announced a brand refresh, which is a cosmetic change with no direct financial impact.
Direct-to-consumer retailer Classic Firearms announced a comprehensive brand refresh today, featuring a new logo and updated visual identity. The move marks a strategic evolution for the Monroe-based company as it seeks to modernize its image after nearly four decades in the industry.
The refresh includes a new logo and a broader evolution of the company's visual identity to better align with its current status as a digitally native retailer.