Omnicom integrates Rembrand's VISTA technology into its Omni platform, allowing advertisers to scale product placements within premium streaming content through data-driven targeting.
Omnicom has integrated its Omni marketing orchestration platform with Rembrand's VISTA technology to enable scalable in-content advertising. By leveraging Acxiom's data capabilities alongside premium media inventory, the company is enhancing its digital advertising suite, which positions it to capture higher engagement rates in the evolving streaming landscape.
It allows for the scalable insertion of in-content advertising within premium streaming media, utilizing Omnicom's Omni platform and Acxiom's data.
The initiative combines Omnicom's Omni, Acxiom's data capabilities, and Rembrand's VISTA in-content advertising platform.
Omnicom Media Group has launched a new in-content advertising capability by integrating Rembrand's VISTA platform with its proprietary Omni system. This partnership enables brands to insert products into premium streaming content, leveraging Acxiom data to enhance targeting and reach across major media networks.
The collaboration integrates Rembrand's VISTA platform with Omnicom's Omni system, enabling brands to insert products into streaming content at scale.