RS Group PLC scales Corvidae AI globally after a pilot program delivered a 12% improvement in ad spend efficiency and identified £193 million in previously untracked revenue.
RS Group has successfully validated the Corvidae AI platform through a four-month pilot program in Italy, which demonstrated a 12% improvement in return on ad spend (ROAS) and a 6% increase in paid search revenue. Following these results, the company is scaling the technology globally after the platform identified £193 million in additional revenue that was previously missed by Adobe Analytics.
The pilot resulted in a 12% increase in return on ad spend and a 6% rise in paid search revenue.
Corvidae's cookieless tracking captured £193 million more revenue across global properties than Adobe Analytics.
The press release showcases Corvidae AI's technology delivering measurable gains for RS Group, positively validating its platform's capabilities.
RS Group PLC reports a 12% increase in return on ad spend following a successful four-month pilot of Corvidae AI's cookieless tracking technology. The platform outperformed Adobe Analytics by capturing an additional £193 million in revenue, prompting a global rollout across the company's digital properties.
The pilot resulted in a 12% increase in return on ad spend and captured £193 million in revenue that was previously missed by Adobe Analytics.
Yes, following the successful four-month pilot, RS Group is now rolling out the technology across its global properties.