Press release 📈 Stocks 🌍 United States

Wingstop Launches SOUR PATCH KIDS Flavor Collaboration for Halloween

Wingstop partners with SOUR PATCH KIDS to introduce a limited-edition Halloween flavor, targeting increased foot traffic through a unique culinary collaboration.

📅 October 13, 2026 🕐 1 min read

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📅 Short-term 🌍 US · Explicit

Wingstop announces a Halloween-themed limited-time flavor collaboration with SOUR PATCH KIDS, which could drive customer traffic but has no disclosed financial impact.

🎯 Key Takeaways

Wingstop will launch the SOUR THEN SWEET flavor nationwide on October 27.
Club Wingstop members receive early access to the new menu item starting October 23.
The partnership leverages seasonal Halloween marketing to boost brand visibility.

📝 Executive Summary

Wingstop (WING) announced a nationwide rollout of a limited-time SOUR THEN SWEET wing flavor starting October 27. The collaboration with SOUR PATCH KIDS aims to drive seasonal customer engagement, with early access for loyalty members beginning October 23.

❓ FAQ

What is the new Wingstop flavor collaboration?

Wingstop is partnering with SOUR PATCH KIDS to release a limited-time 'SOUR THEN SWEET' wing flavor for the Halloween season.

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