Asmodee Group targets the Swedish market with a new Melodifestivalen-themed HITSTER game, leveraging the popularity of the national music competition to drive engagement ahead of the December 1, 2026, retail launch.
Asmodee is expanding its footprint in the Swedish market by launching a localized edition of its popular HITSTER game in collaboration with SVT's Melodifestivalen. By leveraging the cultural significance of Sweden's most iconic music competition, which drew 2.7 million viewers in 2026, the company aims to capitalize on the established success of the HITSTER franchise, which has already sold over 1 million copies in the region.
The official launch is scheduled for December 1, 2026, with pre-orders beginning October 30, 2026.
The edition features over 300 songs spanning from 1958 to 2026.
Asmodee Group expands its Swedish product portfolio with the launch of a special Melodifestivalen edition of its HITSTER music game. Developed in partnership with SVT, the game features over 300 songs from the iconic competition and aims to capitalize on the brand's success, which has already seen over 1 million units sold in Sweden.
The edition leverages the cultural impact of Melodifestivalen, which draws millions of viewers, to deepen Asmodee's penetration in the Swedish tabletop gaming market.