Rusta reaches a record 27 store openings in 2026, expanding its total network to 258 locations across four markets following new launches in Sweden, Norway, and Germany.
Rusta is opening 14 new stores this autumn across all four markets, bringing the 2026 total to a record 27 new stores and 258 stores overall, with the eleventh German store opening in Dortmund on November 12. Continued footprint growth supports the growth story, but this is execution of an already communicated expansion strategy rather than new guidance, so the price effect should be limited.
Rusta is expanding its retail footprint with four new store openings across Sweden, Norway, and Germany. These additions bring the company's total store count to 258, marking a record 27 new locations opened during the 2026 calendar year.
Rusta is opening 27 new stores during the 2026 calendar year, a record for the company — 13 in the spring and 14 this autumn. After the autumn openings it will have 258 stores across Sweden, Norway, Finland and Germany.
On November 11, 2026 it opened stores in Kramfors (Sweden), Stjørdal and Harstad (Norway), and on November 12, 2026 it opens its eleventh German store in Dortmund.