ATG Brands & Data Limited secures Lowe Alpine's intellectual property, signaling a mid-term strategic push to modernize the brand's iconic hiking and mountaineering equipment portfolio.
Lowe Alpine's IP rights were acquired by ATG, signaling renewed investment in the brand.
ATG Brands & Data Limited has finalized the acquisition of all intellectual property rights for the outdoor brand Lowe Alpine. The move aims to leverage the brand's 60-year heritage in alpinism and technical backpack design to drive a strategic expansion in the hiking market.
The acquisition allows ATG to control the intellectual property of Lowe Alpine, enabling them to invest in and modernize the brand's product lines while maintaining its 60-year heritage in alpinism.