Aggressive U.S. carrier promotions are fueling iPhone 18 Pro adoption, helping Apple mitigate the impact of higher retail pricing on consumer demand.
Carrier promotions are expected to boost iPhone 18 Pro sales, providing a tailwind for Apple.
BofA Securities analyst Wamsi Mohan reports that aggressive U.S. wireless carrier promotions are driving iPhone 18 Pro upgrades. These incentives effectively offset higher retail price points, providing a sustained tailwind for Apple's hardware revenue despite recent sideways trading.
Carrier promotions are acting as a tailwind by lowering the effective cost for consumers, which helps offset the higher retail price of the new iPhone 18 Pro models.