GrowGeneration acquires Order Junky to unify lead generation, CRM, and order processing, targeting a full operational integration by 2027 to streamline its B2B sales workflow.
GrowGeneration has acquired Order Junky to enhance its digital infrastructure, specifically targeting the integration of lead generation, CRM, quoting, and order processing systems. This strategic move is intended to streamline sales operations, with full integration into the company's broader sales framework scheduled for completion by 2027.
To connect and automate key sales functions including lead generation, CRM, quoting, pricing, freight, and order processing.
The company has set a target date of 2027 for full integration.
Order Junky is the acquired digital B2B platform that will be integrated into GrowGeneration's sales operations by 2027.
GrowGeneration Corp. has acquired Order Junky to integrate advanced digital B2B ordering, CRM, and freight processing capabilities into its sales infrastructure. The company plans to complete the full integration of the platform into its core operations by 2027 to drive long-term sales efficiency.
The acquisition is designed to integrate Order Junky's digital B2B platform, which handles lead generation, CRM, quoting, pricing, and freight processing, into GrowGeneration's existing sales operations.
GrowGeneration plans to complete the integration of the Order Junky platform into its sales operations by 2027.