Press release 📈 Stocks 🌍 United States

Costco and In-N-Out Lead 2026 Retail and Restaurant Experience Rankings

Costco and In-N-Out Burgers top the 2026 ChangeUp survey, demonstrating superior physical brand execution and customer loyalty in a competitive retail and restaurant landscape.

📅 September 29, 2026 🕐 1 min read

2 assets impacted (Stocks). Net bias: 2 Bullish, 0 Bearish, 0 Neutral. Strongest signal: COST ↑ 2/10 (55% confidence).

📊 Affected Assets (2)

COST

Bullish 🤖 55%

📅 Short-term 🌍 US · Explicit

Costco ranked highest in customer experience report, reflecting strong brand perception but with no direct financial guidance.

In-N-Out Burgers

Bullish 🤖 52%

📅 Short-term 🌍 US · Explicit

In-N-Out ranked highest in customer experience report, indicating strong brand loyalty though privately held with no public stock.

🎯 Key Takeaways

Costco Wholesale ranks as the premier retail brand for physical customer experience.
In-N-Out Burgers leads the restaurant sector in consumer satisfaction metrics.
The ChangeUp survey evaluates 100 total brands across retail and dining categories.

📝 Executive Summary

Costco Wholesale and In-N-Out Burgers secured the top spots in the second annual ChangeUp survey, which evaluates consumer sentiment regarding physical brand experiences. The study highlights how retail and restaurant leaders are successfully navigating the evolving landscape of in-person customer engagement.

❓ FAQ

What does the ChangeUp survey measure?

The survey measures consumer perceptions of the physical experiences delivered by the top 50 retail and top 50 restaurant brands.

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