NestFresh scales its humane hatchery operations, reaching 1.2 million chicks via in-ovo sexing technology as it commits to industry-leading welfare standards across its entire brand portfolio.
NestFresh announced a humane hatchery milestone, which may boost brand perception but has no direct financial impact.
Egg producer NestFresh has successfully hatched 1.2 million chicks using in-ovo sexing technology, aiming for 1.5 million by year-end. The initiative aligns all three company brands under the Humanely Hatched™ standard to improve animal welfare practices.
In-ovo sexing technology allows producers to determine the sex of a chick before it hatches, which is a key component of humane egg production practices.